Gain trust, credibility, and make more sales.
Here’s how we’ll make it happen.
White Papers, Special Reports, and Ebooks
White papers inform, educate, and persuade through logic, facts, and reliably sourced intelligence.
Here, my research skills are indispensable. I ask subject matter experts useful questions and I listen to their answers. I find, absorb, and relay complex information in a way that’s both professional and easy to grasp.
Case Studies
Great case studies are all about telling a compelling story. Finding the main story we want to tell is step one. Then we detail the drama in the pain points, the relief in the solution, and the victory in the results. This starts with great interviewing skills.
Web Copy
A website is the ultimate information resource for potential customers. Having relevant information presented understandably and enticingly is crucial.
It separates websites with high conversion rates from those drifting aimlessly in the online ocean.
Landing Pages
Nothing is more crucial to a sales funnel than a well-crafted landing page. The marketing speak of yesteryear doesn’t cut it anymore.
People need their curiosity piqued with a genuine human tone in these crucial pages. It’s the difference between inspiring a click, rather than a click away.
Email Marketing
Whether you’re looking to
- Launch or relaunch a newsletter
- Set up a drip campaign
- Keep your customers informed
- Gain feedback and insights through surveys
- Announce and track a new program, product or service
I can assemble coherent campaigns and one-off messages that stay true to you and inspire action.
Video Scripts, Explainer Videos, and Video Sales Letters
You have about 60 seconds tops to intrigue viewers. My background in screenwriting and copywriting makes for effective video marketing messages.
We’re talking about hooking the viewer with interest, zeroing in on what matters and seeing high conversion rates.
Repurposing White Papers as Video Scripts
Repurposing white papers or reports into video scripts is a great way to double (or more!) customer connection with half the effort.
Translating all that meaty information into an approachable video can open new doors when done right. You can reach a whole new range of people!
Blog Posts, Articles
We’ll talk about the aim of the piece, the best format or schedule, what subjects to tackle, and clearly define your target audience.
You can provide me with keywords, topics, citation links, and an outline. Or, I can do that footwork and write pieces that make sense and make people WANT to read more about you.