Gain trust, credibility, and make more sales.
Here’s how we’ll make it happen.
White Papers, Special Reports, and Ebooks
Transforming mental currency is what white papers and reports are all about. They inform, educate, and persuade through logic, facts, and reliably sourced intelligence.
Here, my research skills are indispensable. I have a great capacity for finding, absorbing and relaying complex information in a way that’s both professional and easy to grasp.
Case Studies
Great case studies start with great interviews. Knowing the questions to ask and how to present them can make or break the insights about customer problems and the solutions you provided.
As a personable, empathetic listener, I can accurately tap into the core of customer desires and pain points. As a pro marketing storyteller, I can relay the important stuff in a way that reads nicely.
Web Copy
A website is the ultimate information resource for potential customers. Having relevant information presented in an enticing way is crucial.
It separates websites with high conversion rates from those drifting aimlessly in the online ocean.
Landing Pages
Nothing is more crucial to a sales funnel than a well-crafted landing page. The cold marketing speak of yesteryear doesn’t cut it anymore.
People need a genuine human tone in these crucial pages if they’re going to be inspired to click, rather than click away.
Email Marketing
Whether you’re looking to
- Launch or relaunch a newsletter
- Set up a drip campaign
- Keep your customers informed
- Gain feedback and insights through surveys
- Announce and track a new program, product or service
I can put together coherent campaigns and one-off messages that stay true to you and inspire action.
Video Scripts, Explainer Videos, and Video Sales Letters
You have about 60 seconds tops to intrigue viewers. My background in screenwriting and copywriting makes for effective video marketing messages.
We’re talking about hooking the viewer with interest, zeroing in on what matters and seeing high conversion rates.
Repurposing White Papers as Video Scripts
Repurposing your white papers or reports into video scripts is a powerful way to get the most out of your content. Smart marketers know that repurposing is a great way to double (or more!) customer connection with half the effort.
Translating all that meaty information into an approachable video can open new doors when done right. You can reach a whole new range of people!
Blog Posts, Articles
We’ll talk about what you’re hoping to accomplish with the piece, what the best format or schedule is, what subjects to tackle, and clearly define your target audience.
You can provide me with keywords, topics, citation links, and an outline if you like. Or, I can go do that footwork and then write pieces that actually make sense and make people WANT to read more about you.