What’s inbound marketing?
When we think marketing, most of us think advertising. A fit, sweaty athlete in a fresh pair of Nikes, gazing into the evening glow with a look of determination.
“I’m gonna finish this run–like a champion.”
Their demeanor plus the catchy tagline across their toned thigh sell us the feeling of fitness paired with a shoe brand. Although it works, it used to work better.
Continue reading “Inbound Marketing vs. Outbound for Cause-Driven Industry”